Advertising, Science, Creativity, Technology, Colors, Action!
Thanks to Yonatan Zunger for sharing this absolutely fascinating article, which really does include all of the above in one. And yes, you should DEFINITELY watch BOTH the ad (https://vimeo.com/213125800) and the Behind-the-Scenes making of the ad, because while it might be hard to believe at first, there is ZERO CGI used in it. It’s turbulence and fluid dynamics, and it’s both gloriously beautiful and incredibly intriguing.
Originally shared by Kam-Yung Soh
Fascinating. Not CGI as revealed in the behind-the-scenes video in the link. “In a new ad campaign for paint manufacturer Sherwin-Williams, the production team at Psyop show off some awesome fluid dynamics by swirling and injecting paint underwater. You can see one sequence above, where red and blue paint vortex rings collide head-on before breaking down into a purple turbulent cloud. (What a great way to demonstrate the mixing power of turbulence, right?)”