The Law of Unintended Consequences (and Opportunities?)

Ever have a time in your life when you realized that you are feeling a little overwhelmed, and that you’ve committed yourself to too many things, and that the best course of action is to re-evaluate and maybe step back from some things?  Delegate more?  Outsource more?  Delay some projects for a while?  Maybe just flat out drop some things entirely for your own sanity?  And maybe you even start the process and are feeling good about it, and then………



You’re like…….wait, what just happened?  I’m even busier than I was before?!?!?!?



If you saw my article just last week, which apparently a lot of people could relate to, you know that I’d made the decision to back off, unload, delegate, delay, and otherwise try to make myself LESS busy and overworked, right?  Well, it’s funny how things happen when you ask a simple question, such as this one, that I asked in a dental marketing group on Facebook:

OK, so I’m trying to get an idea of how many people would like to participate in a Google+ Hangout on Air (HOA), in which I would go over the basics of Profile vs. Page, how to find people to follow, Influencers, formatting posts, Circles, Best Practices, formatting, etc.

Ideally, I’d like to have at least 10 people participate, because it will take a fair amount of work to put the presentation together. For those who are interested but unable to participate due to time conflicts, etc, one of the cool things is that the HOA would then be posted on YouTube so you could watch later.

If we could get a pretty big group together, like 20+ people, I would also try to bring a few really influential and knowledgeable G+ experts in to showcase some of the tools available in person.

You’ll notice that I said “…I’d like to have at least 10 people participate…..”  Honestly, I wasn’t sure that many would be interested, but since I was only planning on a very casual, informal kind of group, no big deal.  I only added the part at the end as an afterthought, never imagining enough people would sign up.  As they say………. OOPS!  Within 5 hours, I had over 30 people already expressing interest!  Ummmmmm…….ok, this is cool, right?  So naturally, I figured I should ask some of those experts if they’d actually be willing to be guests on these as-yet-completely-unplanned-HOAs, as in this post on G+:

Who Wants to Help Teach Dentists about Google+?

Hi everyone, hope you don’t mind me reaching out to you like this, but I have a question, as you can see in my image.  Y’all have gotten to know me over the last 7-8 months or so, and I’ve certainly learned a tremendous amount from you.  As you may or may not know, within the dental community, I’ve started to build a reputation as “Dr. G+”, which is kind of funny, but hey, why not?

So I asked the question in a Facebook dental marketing group, Who Wants to Learn about Google+?, and the response has already been much more than I thought, so I’m starting to ask in other dental forums, too.  Looks like a lot of people want to know!  So I’m tentatively planning a HOA in a few weeks, so I have time to put a good presentation together, and I thought it would be great to have a few (at least!) of you on with me.  If the first one goes well, it could set the foundation for more down the road, and would be a way to reach a new target demographic: dentists!

OK, so out of the 10 or so people I asked, I kinda figured MAYBE 2-4 would be interested.  After all, these are some BIG NAMES in social media marketing, whom I’ve gotten to know on G+ over the last 6-7 months.  I’m just a little old dentist trying to make my way in the complicated world of online marketing, nobody special. I certainly don’t think of myself as what is called an Influencer or anything. But again…..within a few hours, pretty much EVERYONE whom I’d asked responded with a “Sure, I’d love to do it!” 

So by asking a simple question, I went from this:

Feeling a Little Overwhelmed-Me, tooTo THIS!

What Just Happened

I’m not sure yet if I should jump with joy or cry in despair and curl up in a fetal position and cry.  I’ll let you know in a few weeks, I guess.

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